As tech evolves, behavior evolves. Anonymous review platforms were the best tool of their time, but the next generation prefers real-time signal over opinion. We studied the platforms Gen Z lives on Instagram, Spotify, TikTok—and found three shared truths:

1. All the options – the volume you need to decide.

2. Simple & concise – skim, tap, done.

3. Personal – every feed is unique. We applied that to city discovery:

• Everything happening today in your city, in one place.

• Clean, scannable cards so decisions are instant.

• A feed that knows you, so what you care about rises to the top.

In short: Gen Z moved on from anonymous reviews to live, personalized discovery. Empo is that format for dining, shows, sports, pop-ups—the city, your way.

This is exactly why US Foods partnered with us. We built and proved a user-acquisition model in Chicago that we’re now replicating in every major market.

We’ve signed the top foodie creators in your city, the ones everyone already follows for where to eat, drink, and go. These creators are the cultural tastemakers of their market. They use Empo every day to decide where to film and what to feature, and they integrate Empo directly into their videos.

That’s how we instantly build local users, through the trusted voices your customers already listen to.

The result: users in your city open Empo daily, see your venue, and choose where to go right from the feed. And as an Empo+ member, you directly benefit from these same creators, their content drives users to your venue at a fraction of the open-market cost, with zero work required from you.

1. Exclusivity that means something

You’re one of only 200 Empo+ members in your city — ever. We never go beyond that number. This protects your visibility and ensures every member receives disproportionate value.

2. Access to top creators at insider pricing

We sign the best local creators on long-term deals, which gives us pricing that’s thousands below their open-market rate. As an Empo+ member, you get direct access to those creators at our prices — and we handle all logistics for you.

3. Guaranteed top placement in the app

Every venue in your city appears on Empo for free, but the average user makes their decision within the first 5% of the feed — just like Google’s first page. Your Empo+ membership locks you into that coveted top placement every day.

4. Targeted push notifications

Send custom push notifications to the exact customers you want — filtered by location, timing, and intent — at no additional cost. It’s instant, local reach whenever you need it.

5. Hyper-local behavioral data

Because users interact with Empo all day, we know what your city wants before anyone else does. Empo+ members receive exclusive insights that help you get ahead of trends and customer demand.

6. Featured newsletter placement

Empo’s weekly citywide newsletter reaches thousands of high-intent diners in your market. Empo+ members are featured prominently, guaranteeing visibility to the audiences that matter most.

7. Your own full-time concierge

You do nothing. Your dedicated Empo+ concierge handles everything — setup, optimization, creative coordination, and ongoing success. Winning the next generation takes zero lift on your end.

Simple: psychology, scarcity, and price.

1. Psychology

People aren’t on Meta or Google to see ads, your message interrupts their social feed or search results. Empo is the opposite. Every user opens the app because they’ve already decided to go out and spend money, they’re just deciding where.

Empo+ members reach users at the exact moment of a purchasing decision. On our platform, the content itself is the ad — native, relevant, and welcomed.

2. Scarcity

Every business on Earth can (and does) advertise on Meta. That’s not advantage, that’s a perpetual bidding war. Empo is built on exclusivity.

We only accept 200 Empo+ members per city. Those 200 receive priority access to our entire user base, forever. You’ll never compete for attention against your local peers again.

3. Price

Meta and Google charge you per click. The better you perform, the more they charge, it’s a money pit by design.

Empo+ is a flat $500/month. You reach a curated audience of high-intent spenders in your market, every day, with no bidding, no penalties, and no surprises.

In short:

Empo reaches people who are ready to buy, gives you exclusive reach, and costs a fraction of the price.

Full stop.

Empo only works with the top 200 venues in each market, full stop.

That exclusivity is what makes the platform valuable.

We partner directly with US Foods leadership in each city to identify the most loved, trusted, and influential venues. The ones that truly define their market’s dining and social scene. These are the places that represent the best of their city, and we reward that by giving them priority access to the next generation of diners.

Once the 200 are chosen, no other venues can join until a spot opens. This guarantees visibility, protects your position, and creates scarcity that increases value over time.

Being one of the 200 means your venue isn’t just listed, it’s endorsed.

Because of its national scale, US Foods has a unique vantage point into what restaurants are facing across the country — and one theme keeps emerging:

Hospitality is struggling to reach the next generation of diners.

Empo solves that problem. The next generation already makes their dining decisions through us, and we’re scaling that nationally at speed. We also operate an exclusivity model, partnering only with the best 200 venues in each market and serving them in perpetuity.

By forming a national partnership, US Foods ensures its top customers win the next generation of diners first by gifting Empo+ memberships to them directly.

Because there are only 200 memberships per market and US Foods has exclusivity, this is an advantage no other food distributor can offer.

It’s a gesture of goodwill and a signal of foresight.

This partnership separates US Foods from everyone else in the space. Not only are they providing you the best ingredients today, but they are ensuring that you win the diners of tomorrow.

You don’t have to lift a finger.

Every Empo+ member is assigned a dedicated concierge who handles everything for you. This includes uploading content, managing promotions, and ensuring your venue is winning the city everyday.

Your only “job” is to accept the gift from US Foods and meet your concierge. After that, they’ll take it from there, keeping you in front of the next generation of diners every day, without adding a single new task to your plate.

This is designed to save you time, not take more of it.

Empo+ memberships are $500 per month, but there’s absolutely no obligation to continue after your trial.

Your Empo+ membership is a no-risk gift from US Foods — no automatic billing, no fine print, and no commitment of any kind.

When your complimentary period ends, your concierge will walk you through exactly what Empo+ delivered: visibility, creator reach, and data insights unique to your venue. From there, you decide whether to continue.

Because of Empo’s rapid user growth, elite creator roster, and the fact that each market is limited to only 200 Empo+ members, most venues who receive the gift choose to stay on as full members.

Your slot is part of what makes this valuable — once a city fills, those memberships rarely reopen.

Your card is only stored to reserve your free Empo+ membership. You will not be auto-charged at the end of your trial.